Explore the outcomes from the Digi-Tour-Skills project...
Digital Skills Handbook
The handbook serves as a comprehensive guide for adult learners to explore tourism careers and enhance their digital skills. It offers supplementary materials from the training events, including references, links, and practical case studies.
Webinars & Case Studies
Digi-Tour-Skills is offering training through webinars for adults to upscale digital skills in the tourism sector, and resources to guide and support adults in supporting or exploring new career building.
Use the tabs to view the webinars, case studies and other downloadable resources.
The videos have all been recorded in English, but there are subtitles (captions) available in Greek & Romanian.
Website Management & User Experience (UX)
In this webinar, we dive into the ways of effective website management and enhancing user Experience (UX) in the tourism industry. Whether you’re running a hotel, tour company, or local attraction, learn how to optimize your website to enhance user satisfaction, boost engagement, and drive more bookings.
Content Marketing
In this video, we’ll break down the essentials of content marketing—from crafting compelling stories to choosing the perfect tools for your strategy. Whether you’re just starting out or looking to level up, you’ll find practical advice to help you stand out.
Social Media Marketing
Learn smart, effective strategies to manage your social media accounts! Discover easy tips to boost your reach, make your profiles more user-friendly, and explore essential tools that enhance your performance.
Google Data Analytics
In this webinar about Google Data Analytics, we’ll show you how to use data to optimize your website, improve user experience (UX), and drive higher engagement and bookings. Learn practical tips for tracking and analyzing user behavior, refining your website’s design, and tailoring content to attract and retain customers.
Paid Advertisements & PPC
In this webinar about Google Data Analytics, we’ll show you how to maximize your investment from Paid Adverisments and Paid-Per-Click (PPC) Campaigns. You will learn the differences between different types of advertisments and how to drive higher conversations acoording to your tourism business.
Email Marketing
In this webinar about Email Marketing, we’ll show you how to take actionable insights tailored to your business needs.
SEO & Trust Signals
In today’s competitive tourism sector, standing out online is critical. This webinar will show you how SEO (Search Engine Optimization) and Trust Signals can boost direct bookings, build credibility, and strengthen your online presence.
Blockchain Technologies in Tourism
This webinar recording covers the critical knowledge small organizations need to navigate the world of blockchain. We uncover core concepts, differentiate between blockchain types (public vs. private), and explain the essential building blocks like hashes, keys, and smart contracts. You’ll get a hands-on understanding by following a transaction to its conclusion.
Artificial Intelligence Technologies in Tourism
This webinar covers the latest developments in artificial intelligence technologies and explores how AI is transforming industries and everyday life. We discuss key AI concepts, practical applications, and emerging trends in tourism businesses. Whether you’re new to AI or looking to deepen your understanding, this webinar is for you!
Virtual Reality in Tourism
This final webinar in the series explores the exciting world of Augmented Reality (AR), Virtual Reality (VR), and 360° video technologies, and how they are reshaping the tourism industry.
Discover how immersive experiences can enhance customer engagement, storytelling, and destination marketing. We cover key concepts, practical applications, and emerging trends, offering valuable insights for tourism professionals looking to innovate and stay ahead. Whether you’re new to immersive technologies or aiming to expand your digital toolkit, this webinar is for you!