Webinar 5 - Webinar on Paid Advertisements & PPC Successfully Concluded
The Digi-Tour-Skills webinar on “Paid Advertisements & PPC”, held on 5 June 2025, was successfully completed. The one-hour session brought together professionals, digital skills trainers, and adult learners to explore practical strategies for leveraging paid advertising within the tourism sector.
Led by Achilleas Gkosios and Nikos Kolonis, participants acquired insights on creating effective pay-per-click campaigns, targeting the right audiences, optimizing budgets, and measuring campaign performance. By combining theoretical guidance with real-world examples, the webinar enhanced participants’ digital marketing competencies and supported the advancement of tourism businesses across Europe.