Webinar 6 Email Marketing successfully concluded
The Digi-Tour-Skills webinar on “Email Marketing”, held on 19 June 2025, was successfully completed. During this session, adult learners, professionals, and digital skills trainers explored effective strategies to enhance customer engagement and retention through email campaigns.
Led by Timea Magyari, participants learned about segmentation, personalization, automation, and A/B testing, gaining practical techniques to deliver the right message to the right audience at the right time. The webinar combined theoretical insights with real-life examples, contributing to the digital upskilling of participants and supporting the development of more effective and targeted marketing practices within the European tourism sector.