Webinar 2 - Content Marketing successfully concluded
The Digi-Tour-Skills webinar on “Content Marketing”, held on 20 February 2025, was successfully completed. Over the course of two hours, tourism professionals, digital skills trainers, and adult learners explored strategies to create engaging, relevant, and impactful content for the tourism sector.
Led by Timea Magyari, participants learned how to develop compelling content, measure its performance, and optimize campaigns to build brand awareness and customer loyalty. The webinar combined theoretical insights with practical examples, enhancing the digital competencies of participants and supporting the continued growth of tourism businesses across Europe.